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Why Apple’s New iPhone Ads Miss the Mark

July 27, 2015 by Justin McGee 2 Comments

Just a little ahead of the potential announcement of the rumored iPhone 6S, Apple’s new “if it’s not an iPhone” advertisements represent the company’s newest sales pitch for its smartphones: an iPhone is distinct from every other smartphone on the market. But how well do these ads actually deliver that message? Apple’s “if it’s not […]

Filed Under: Ads, iPhone Tagged With: Advertisements, App store, iPhone

Rare 1983 Apple Commercial

August 10, 2012 by Robin Parrish 1 Comment

Software maker Andy Hertzfeld yesterday posted a very old Apple commercial that never aired. It’s a fascinating blast from the past.

Filed Under: Apple Culture, Apple Inc, Mac Tagged With: Ads, Advertisements, Andy Hertzfeld, apple ads, Apple Inc., Bill Atkinson, Burrell Smith, Chiat-Day, George Crow, Macintosh, Mike Murray, TV Commercials

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