There are a lot books about Apple because everybody is extremely interested in the company. Apple has been a huge part of this wave of companies that are responsible and care about the world and everybody wants to work them. They also have the advantage of having a huge name (Steve Jobs) directly associated with their company and the founder himself has become a brand. The only other person I can think of that was the subject of two different movies released within a few years is Spider-Man.
Some of the books about Apple take a closer look at the company’s founder, some of them look inside the company and the business practices of the organization. A few of them even look at the darker side of “thinking differently”, I’ve tried to included a few of each of those. Also, I should mention that I actually have read all these books so I may be somewhat biased.
Steve Jobs by Walter Isaacson
Isaacson’s book is the official biography of Steve Jobs and it was a New York Times Bestseller. The book tells the story of Jobs’ life and it was released a few weeks after his death, so the guru never got to see the book in print. Walter Isaacson is an incredible writer and this book reads really easily; he also wrote a great biography of Albert Einstein. In his research Isaacson conducted a ton of interviews from everybody that knew Jobs including his competitors so that he would have a picture of the man that wasn’t biased. If you’re going to read one book on Steve Jobs it should be this, if you’re going to read one book on Apple, it might as well be this one. And a fun fact from the book, Jobs dated Pulitzer-winning novelist Jennifer Egan when she was an undergraduate and he installed a Macintosh in her dorm room.
Inside Apple by Adam Lashinsky
Inside Apple gives you a gritty look at what’s really going on inside that company. There’s some crazy stuff that goes on in that Silicon Valley building. and Lashinsky lays out all the dirty laundry. The company issues a “Top 100” list of new employees that are tapped for a semi-secret retreat with the CEO, they also have a lot of odd but effective ways of getting things done. The book also came out after Jobs death so it gives you a great glimpse of what to expect now that the company has been without their leader for four years.
Insanely Simple by Ken Segal
Insanely Simple takes a look into how the theme of simplicity works at Apple. It’s easy to see whenever you’re handling an Apple product that it’s been created with simplicity in mind, they’re all very user-friendly and this book takes you into the minds of the guys at Apple that are making their products so that a child can use them. Ken Segall isn’t the greatest writer but he was an ad man for Apple and he worked on the “Think Different” campaign so he has some in-depth knowledge of the company. This is a great book for anybody that is business minded or fancies themselves as an entrepreneur, there are some great insights into how Apple has been so successful.
iWoz by Gina Smith
iWoz is the story of Steve Wozniak, the other guy who created Apple, and I actually liked this book even a bit more than the Steve Jobs biography. Wozniak might not be the innovative genius that Steve Jobs was but he’s a lot more fun and a bit cooler and still wickedly smart. The book is a really fun and easy read, Wozniak breaks his story into little bits that give you a lot of information about him without having to dive into the deep and hard researched chapters that you’ll find in Isaacson’s book.
Apple Confidential 2.0 by Owen Linzmayer
Apple Confidential is kind of the same thing as “Inside Apple”, you’re going to get a lot of the gritty details in this book. This text takes a close look at the early days of the company and the blunders that they went through when they were getting off the ground. 2.0 is the second version of the book and discusses more current issues with the company like lawsuits and internal struggles. It’s kind of tough to get through since Linzmayer isn’t much of a writer but it’s still an informative read.
There are a lot of great Apple books and as the company evolves I’m sure that we’ll see more texts coming out. They seem to be going through a bit of a downturn and we can only assume that if they sink too low we might see a lot of books with titles like “How Apple Crashed” or “Who Bit The Apple”.
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