You’ve got to hand it to the Apple marketing team. They sure know how to capitalize on the worth and attractiveness of their products, and they don’t pull any punches when it comes to that. Sure, they have had a silly ad or two (I won’t say that the relatively recent genius ad is one […]
Apple’s ads in recent years have simplified more and more, to the point that there’s nothing but the product on a white background with its name below. Is it too little?
Apple Ad – 1976 In the beginning, Apple was just like any other IT company. It spoke in babble and in words common men were not made to understand. It spoke of numbers. Of hardware. And specs.
This is a print ad for the Apple II from 1979. I heard from a distributor that although we’re exiting 2011, Apple always requests every region to come out with print ads and priority seems to be placed here, compared to online spending. Whether this is attributed to the age and inclinations of their overall […]
It’s always refreshing to see the past. The 80’s were a darling decade and I remember growing up to the days when computers were starting to go mainstream and IT products were trying their darn best to market themselves into the mainstream. Open a box of any Apple product today and consider yourself lucky to […]
I came across some scans of some of Apple’s advertising material for print. Though from the 80’s they clearly define an emerging Apple trying to break free from the conventional ways of doing things, clearly defining their ‘Think Different’ campaign. Personally, I do find Apple circa 1980’s to have been a more interesting one as […]
Apple has posted a series of videos on its website highlighting various iAds and showing the elegance of its ad campaign. The videos, hosted on the aptly titled URL advertising.apple.com highlight several iAds from AT&T, Audible, Campbell’s and Dove which showcase how intimate an ad can be on the iOS platform. Which is your favorite […]
Well, it’s official, FaceTime is the big deal for the iPhone 4. Yesterday, Apple released four new ads for the iPhone 4, and they’re all aimed at the heartstrings in one way or another. Even I, the guy who doesn’t cry, got a bit choked up at two of them. OK, that’s not really accurate. […]
Well, it seems like our days of seeing Justin Long and John Hodgman play dueling computers may have finally come to an end. Apple seems to have removed the popular “I’m a Mac” line of advertisements from their site, and replaced them with this new bit of marketing: Why You’ll Love a Mac. I’m not […]
Apple has been quick to respond to the “Laptop Hunter” ads by Microsoft. The new series of ads (4 in all) mostly take shots at PCs. From their many viruses in “Biohazard Suit”, to how the only way to say that a PC works right is to include a full screen of legal jargon in […]